Every role taught me something different.
From early-stage startups to nine years at Amazon, each chapter shaped how I think about design, complexity, and what it actually takes to move products forward.
Experience
Fractional Design Partner, Independent, 2026 - Present
Working with product teams as a senior design partner across fractional and project-based engagements. Focused on complex, ambiguous challenges where structure, alignment, and senior judgment make the biggest difference.
Senior UX Designer, Amazon, 2017 - 2026
Led UX across e-commerce, advertising, and last-mile logistics for one of the world's most complex product organizations. Key work included redesigning the Buy with Prime merchant onboarding experience, leading the in-vehicle UX for Rivian Prime Vans (launched across 1,000+ vehicles and contributing to a patent), and redesigning the global Amazon Advertising website, which contributed to a 128% revenue increase and a 2.4% lift in advertiser registrations.
Senior UX Designer, SapientRazorfish, 2016
Led UX for the Carnival Cruises companion app. Conducted onboard research and worked directly with client stakeholders to shape a cohesive guest experience.
Senior UX Designer, Celebrity Cruises, 2013 - 2016
Led UX for the company website with a focus on the online cruise booking flow. Redesigned key steps in the booking experience, contributing to a 3.4% increase in conversion rates.
Senior UX / UI Designer, Secret Escapes, 2011-2013
First design hire at Secret Escapes, building the UX practice from scratch. The company was recognized as Online Business of the Year at the 2012 UK Startup Awards.
A note on earlier work
I've been working in design since the mid-2000s, with earlier roles in graphic and UI design across companies and agencies in Europe. Happy to share more context on request.
Interested in working together?