I help teams make sense of complexity and move products forward.
Hi, I'm Francesco. After 9 years at Amazon and 14+ years in UX, I now work as a fractional design partner, helping product teams move faster and make better decisions, without the need for a full-time hire.
Most teams bring in outside design help when something is visibly broken. That's a reasonable instinct, but the fix rarely sticks without senior design thinking consistently in the room.
How I work
Embedded design partner
The ongoing model. I embed with your team on a monthly retainer, contributing consistently each week across design execution, product strategy, and team alignment. You get senior design thinking in the room before things break, not after.
Project engagement
Sometimes the right starting point is a defined initiative: a redesign, an audit, a product launch. I bring the same senior attention as a long-term partnership, and these often become the foundation for an ongoing relationship.
Getting started is simple
We start with a 30 minute call.
If there's a fit, I'll propose a retainer structure with a 30-day trial.
No lengthy onboarding, no complicated contracts.
I've spent 14+ years in UX, working across startups, agencies, and global organizations, including Amazon, where I led design on products used by millions of sellers and shoppers worldwide.
That range taught me something important: the craft of design matters, but what actually moves products forward is the combination of clear thinking, strong collaboration, and the ability to operate effectively inside real organizational constraints.
That's what I bring to every engagement. Senior judgment, applied where it counts.
A bit about me
What I bring to the table
Clarity in complexity
Teams often know something is wrong but struggle to name it. I diagnose fast, separate the real problem from the symptoms, and get everyone aligned and moving in the same direction.
Senior ownership
I don't need managing. I come in, get context, ask the right questions, and start contributing fast. You get the thinking of a seasoned design leader without the ramp-up time or hand-holding.
Cross-functional fluency
After 14 years working alongside PMs, engineers, and executives, I know how to speak each language. I translate product strategy into design decisions your team can actually understand and build.
Designs that get built
Good work that never ships isn't good work. I design with implementation in mind, accounting for technical constraints, business timelines, and team capacity, so what I hand off actually gets built.
Experience that travels
Years of working across startups, agencies, and large organizations taught me what good looks like at every scale. I bring that perspective to every engagement, regardless of where you are right now.
Steady under pressure
Product work gets messy: shifting priorities, tight timelines, and stakeholder noise. I stay focused, make calls when needed, and keep the team moving without adding drama or complexity.
