Turning complexity into clarity through content, information, and experience design.
I work at the intersection of content, information, and experience:
- helping people find what matters
- reducing friction and confusion
- turning complexity into clarity
How I can help.
Content & information
Structuring content, navigation, and information so people can find what they need and understand what to do next.
Onboarding & learning
Helping people get started, build confidence, and successfully adopt new products, services, and workflows.
Systems & workflows
Designing experiences across complex ecosystems where multiple tools, teams, and touchpoints need to work together.
Research & validation
Using research, testing, and feedback to understand where people struggle and how experiences can be improved.
What I bring to the table.
Whether it’s a merchant onboarding flow, an in-vehicle experience, or a travel app, I enjoy helping people understand what they need to do and what comes next.
I like untangling messy problems, organizing information, and creating frameworks that help teams and customers move forward.
I’ve worked across e-commerce, logistics, automotive, travel, and advertising, and I enjoy stepping into unfamiliar territory and making sense of it.
Good solutions need to work for customers, businesses, and teams. I focus on practical outcomes rather than idealized ones.
The best work happens when people communicate openly, challenge ideas respectfully, and stay focused on the problem rather than ownership.
I care about doing good work with good people.
I grew up in Italy and have lived and worked across different countries, and over time that made me pretty comfortable stepping into new situations, understanding how people think, and finding common ground. I try to keep things clear and grounded, both in the work and in how I collaborate.
I value honesty, transparency, and respect, and I tend to do my best work in environments where people listen and trust each other. I don’t connect much with ego, micromanagement, or pressure for the sake of pressure.
In my free time, I’m usually playing drums, cooking, traveling, or just being with my family.