Why I’m starting this blog (and what to expect)

What I’ve learned about UX

After years in this field, I’ve realized the hardest parts of UX don’t live in Figma. They don’t show up in wireframes or in perfectly executed usability tests. The real challenges come from people, culture, and the systems we’re working inside.

I’ve seen projects with beautiful decks completely stall once they hit reality. I’ve also seen quick, scrappy designs that never looked impressive on a slide end up having the biggest impact. Along the way I’ve mentored designers who wanted straight answers and coached others who needed space to figure things out. I’ve experienced moments of meaningful work, and I’ve also come very close to total burnout.

What I’ll Be Writing About

I want this space to capture the parts of UX that aren’t about tools or deliverables, but about the people and cultures we work in. Things like how teams function, what management feels like, how values show up at work, and what it means to sustain a design career over time.

Whether it’s reflections on company culture, the experience of remote work, or the search for meaning in a fast-paced environment, my goal is to share what I’ve learned so far, opinions, and what I’m still figuring out.

Who might enjoy this blog

You don’t have to be a designer to find something here. Product managers, engineers, leaders, or anyone interested in how design fits into the bigger picture of building products might get value from these reflections. I’ve spent over two decades in design, more than a decade of that in UX, and I’ll be writing about the patterns and lessons I see across companies, roles and teams.